Performance Marketing

Advertising you can measure.

We plan, run and optimise your campaigns on Google, Meta and LinkedIn. With clear goals, clean tracking and AI-assisted ad variants. So you can see which campaign really brings in enquiries.

Goal: enquiries, not clicksTracking with consentMonthly reporting
Channels & services

Advertise where your customers search and scroll.

Google Ads for existing demand, Meta Ads for reaching target audiences and LinkedIn Ads for selected B2B goals.

Google Ads

Search ads for people who are looking for your service right now. Plus Performance Max and YouTube where it fits.

  • Search
  • Performance Max
  • YouTube

Meta Ads

Campaigns on Facebook and Instagram to reach new customers or applicants in your region.

  • Facebook
  • Instagram
  • Lead forms

LinkedIn Ads

For B2B: reach decision-makers by industry, position and company size.

  • B2B
  • Recruiting
Goals

What you can use performance marketing for.

More qualified enquiries

Ads and landing pages focused on suitable enquiries, not on clicks.

Measurable bookings

Enquiries, calls and bookings are counted with consent, so you can see what works.

From click to deal

A traceable path from the ad through the enquiry to the order.

Enquiry calculator

What can an ad budget achieve? Do the maths.

Set budget, click price and conversion rates. The calculation is deliberately simple and shows which levers are worth pulling.

€1,000
€2.50
5%
20%
€2,500
Enquiries per month
20enquiries

€1,000 ÷ €2.50 = 400 clicks × 5% = 20 enquiries

€50cost per enquiry
4orders per month
€10,000revenue from these orders
10revenue per ad euro (ROAS)

Model calculation with your assumptions. The presets are example values to try out, not industry averages. Our management fee is not included. Only live campaigns show real values.

Packages

Three ways to more enquiries.

Strategy and tracking set-up, campaign launch or ongoing optimisation. You pay the ad budget separately, directly to the platform.

Strategy & tracking set-upFoundation

Define goals, audiences and channels and set up measurement with consent properly.

What’s included

  • Define goals, target groups and the right channels
  • Conversion tracking with consent (Consent Mode)
  • Campaign structure and budget recommendation
  • An overview showing enquiries and costs
Enquire about set-up
Campaign launchLaunch

Build ads and a landing page and take the first campaigns live.

What’s included

  • Ad copy and creatives
  • Landing page or enquiry form
  • Campaigns live on Google, Meta or LinkedIn
  • First review after two to four weeks
Enquire about a launch
Ongoing optimisationMonthly

Evaluate campaigns regularly and shift budget to where enquiries come from.

What’s included

  • Regular checks and budget reallocation
  • Tests of ads and audiences
  • Monthly report: enquiries and cost per enquiry
  • Monthly review call
Enquire about optimisation

You pay the ad budget separately and directly to the platform. We define scope and channels together in the first call.

Performance Marketing

Where should your next enquiries come from?

Tell us about your offer and your audience. We’ll get back to you personally and look at which channels are worthwhile for you.

One goal.Clean measurement.Campaigns that learn.
Prefer to talk directly? Call or email us

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What is it about?